Hmmm. A site that proclaims itself the marriage of MTV and QVC... online shopping combined with high quality videos of the products in question presented in a jumpy, raw style that my generation is into. The site's so-called "sizzle reel" says it all; "It's not another media platform supported by advertising. It's ALL advertising."
Thank goodness, because I was fed up with the last media platform supported by advertising.
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