An Open Letter to Candy, Inc. (Part IV)

I'd like to close my thoughts on increasing candy sales with a proposal that extends beyond one holiday to reach the summer holidays as a whole.

A theme for all the summertime holidays (from Memorial Day to July 4th and Labor Day) is that of barbecues. And candy and chocolate just don't come to mind when you think of barbecues. But rather than a failure, I see this as an opportunity. Because somehow you -- the brilliant enterprising marketing minds of the candy companies -- have helped establish door-to-door candy quests and Easter egg hunts as tradition. So I'd like to propose a new tradition that will bring more candy to barbecues, which are already established as a huge part of the summertime.

My idea is to make chocolate fondue a part of the barbecue. Consumers could buy your kit, which they would just throw on the barbecue after the burgers, and then dip all sorts of fun stuff (marshmallows, candy bars, other stuff made by you, the candy companies.) It's fun, it goes well with a barbecue, and it gets them to buy more candy. I know "fondue" has a French connotation for most, and the summertime holidays are very patriotic, and I understand there is some nascent Francophobia here, so maybe we come up with another name like Fundue or Choco-BBQ or something like that. I'm sure you can work out the details (the dude in this picture from Switzerland figured it out).

That's all for my ideas on saving your businesses. I hope it works out. If you need me I'll be in the produce section.

Sincerely Yours,
AOK