Flag Day (June 14th) is another holiday that I feel has great potential for growth. The themes could not be more simple. And because of this simplicity, I see strength. You've got the symbol of the flag and you've got red, white, and blue. Jelly beans could be sold in the red, white, and blue array as could M&M's. Little chocolate flags would be great (and just like the bullets for Memorial Day, the flags are scalable in size.) Dozens of candy bars could be repackaged with a flag-themed wrapper. It would be huge. And it's patriotic too. In fact, I see Flag Day candy as part of a broader red, white, and blue campaign. This theme could extend from Flag Day to the Fourth of July. The displays and packages can all be reused for the 4th. And if there's still leftovers after both these holidays, ship all the candy to France the next week, because their colors are the same (but in the order bleu, blanc, rouge, of course) and their big nationalistic holiday is July 14th. And then if there's still candy left over... I don't know... I'm sure there's a big holiday in the UK, The Netherlands, or Australia where the candy could be sent.
---NOTE: Thanks to EW, who also thought candy on the 4th would be a great idea. Clearly this is going to be huge.---
No comments:
Post a Comment